Pendleton pitches pooches
April 22, 2004-- Home Textiles Today,
PORTLAND, Ore. — Giving the lie to the old adage that you can’t teach an old dog new tricks, century-old blanket producer Pendleton Woolen Mills is making waves and building sales with an unexpectedly hot new line of canine couture.
“This whole pet thing started out almost as a lark, a way to use up excess fabric, and morphed into quite a nice little business,” said Bob Christnacht, manager of Pendleton Home.
It started with a jacquard woven woolen dog coat in a classic black and white houndstooth pattern, and it was such a big hit with catalog merchants that it has now evolved into a full-fledged business, focusing on holiday gift-giving.