Martha Stewart signs exclusive for PetSmart
October 21, 2009,
New York – Martha Stewart Living Omnimedia is extending its brand into the $50 billion pet market.
The first products are expected to roll out in the second quarter of 2010. PetSmart operates 1,145 stores in the United States and Canada.
"We're bringing two world class brands together under one roof," said Matt McAdam, PetSmart's vp of merchandising.
Age Group Litd. is a wholesaler that products pet accessories, apparel for people and travel items including luggage. Hello Kitty, Disney, Roca Wear and American Tourister are among its 15 licensed properties.
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