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Creative Bath names two new execs

NEW YORK — Creative Bath Products, based here, has two new additions to its staff.

Susi Goldberg has been appointed as new designer and Jim McHugh as the new director of product development.

Goldberg was formerly designer of mass bath line at Ex-Cell Home Fashions, based here, and McHugh previously worked as associate design director at Fashion Industries.

In her new position, Goldberg, who replaces Lorrie Meyer, designs for mainly Creative Bath's mass offerings. McHugh, who replaces Loren Barker, sources and develops product in conjunction with the rest of the design team. Both report to Donna Young, design director.

Both Meyer and Barker left to pursue other interests.

"We are thrilled to have Susi on board with her experience and knowledge of the industry," said Rick Lipton, national sales manager, Creative Bath. "It will fit in nicely with the direction we're taking as a company."

Added Lipton, regarding McHugh: "Jim's level of expertise and product direction will allow us to move the company upward and onward."

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