Divatex Makes a Splash

Michele SanFilippo, November 7, 2005

New York — Divatex Home Fashions has splashed into bath with a Joseph Abboud-licensed collection of seven new towels and coordinating tub mats in four styles: two stripes, a racetrack border and a solid bamboo/cotton look.

Two bath rugs (one reversible, one with non-skid back) in four sizes are also part of the new collection.

The new Joseph Abboud towels include: Luxor Key, Tairona Rib, Whitby, Big Bold Stripe, Espadrille Stripe, Embroidered Signature and Ankara. Also new from Divatex is a cotton linen towel and bath mat made without dyes or bleach.;

Luxor Key has a two-ply cotton face and 50/50 linen cotton back with Greek key jacquard border in six colors for $19.99. Tairona Rib is a zero-twist ribbed towel in ring-spun combed cotton with 10 colors to retail for $14.99 to $16.99. Whitby is a herringbone jacquard towel in eight colors in 50/50 bamboo cotton with special HygroCotton treatment and a hotel-style border for $16.99 to $19.99. Big Bold Stripe comes in three striped color groups as does Espadrille Stripe. Embroidered Signature is a solid in six to eight colors and Ankara has an intricate herringbone dobby with a triple band accent.

New looks in bedding from the Joseph Abboud line include 10 patterns, such as Silk Safari, Gauguin, Marakuba, Batik, Lanai, Scheherazade, Impala and Cote d'Ivoire.

Silk Safari is a modern panel print of palm fronds in greens and purples on faux linen with tribal and batik coordinates. Gauguin is a Southeast Asian-inspired look with a delicate floral on faux charmeuse in tones of fuchsia and chocolate paired with a striped accent. Marakuba features an organic leaf and branch motif in citrus tones on cotton duck with a basket-weave sheet and striped coordinate. Batik features a print in blues with stripes and medallions on white and ikat woven pillows and striped sheet accents.

Lanai is a woven paisley in neutrals and silver green with a shirting stripe accent. Scheherazade offers all-over white floral scroll embroidery on a natural cotton linen ground with pops of white. Impala is a pieced microsuede ensemble in ivory and sand that has a solid color look with a mitered contrast frame paired with a 400-count sateen batik print sheet. Cote d'Ivoire has contemporary rope-thread scroll embroidery in ivory on a white cotton linen ground.

In Divatex's own bedding line, the company launched Color Blocks, a hotel-style collection in 500-count Pima cotton with a sateen weave and wrinkle-resist treatment for sheeting and duvets plus coordinating solid quilts. The program features two designs with color blocks or colored borders that are framed or mitered in 10 colors. Special hem treatments such as baratto stitching are also part of the program.

Linen cotton is another important statement with embroidery, printing or raw-edge details of various patterns on duvets and blankets in a 70/30 construction. Also new are heat-transfer prints in cut-out, randomly scattered looks; a two-step technique of printing and velvet flocking; and novelty bed scarf with tassels for the foot of the bed.

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