New Marketing Chiefs at Sears, Kmart
September 29, 2008,
Hoffman Estates, Ill. —In the wake of the Aug. 29 departure of Sears Holdings chief marketing officer (cmo) Maureen McGuire, the retailer has announced three new executive postings.
With Gerstein's promotion, the Sears cmo post has been assigned to Don Hamblen, promoted from vp, marketing and planning, Sears.
The new Kmart cmo is Mark Snyder, recruited from the Intercontinental Hotels Group, where he was svp of global brand management for the Holiday Inn family of brands. Snyder previously worked in marketing at Hilton Hotels and Harrah's Entertainment.
The Sears Holdings cmo position, reporting to chairman Edward Lampert, was created in October 2005, when McGuire joined the company.