'Class' Over 'Mass' in Early October Comps
October 16, 2006,
As temperatures started to dip and the weather turned nippy across parts of the nation, consumers' thoughts turned to warmer seasonal apparel. This helped drive same-store retail sales up 3.4% during the first week of October, the Johnson Redbook Index reported.
Measured on a month-over-month basis, comps were up 1.3% from the first week of September, lagging a plan of 1.4% growth.
“Sales were mixed in the first week of October — on, to modestly below plan at most stores,” said Redbook analyst Catlin Levis. “Sales improved toward the weekend as temperatures fell to more fall-like levels in many parts of the country, triggering seasonal demand for apparel. Both discount and department store formats reported active business in cool weather apparel. Food and household basics continued their strength at discounters.”
Levis said, “Halloween sales were generally on track as stores displayed the merchandise sooner than usual. It is, however, still early in the selling season. October is the final month of the third quarter for most retailers, and it is an important period for retailers to meet quarterly sales and earnings targets.”
Johnson Redbook Index
First week of October, year-over-year % change
|*Including chain stores and traditional department stores.
Source: Johnson Redbook Index
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