828 International expands Accents line
Cliff Annicelli -- Home Textiles Today, December 5, 2002
Greenville, SC — 828 International Trading Co. is adding seven new patterns to its Accents collection of smaller rugs, based on the line's strong sell-through since its July introduction in Atlanta.
John Shepherd, ceo, told HTT that he believes a major reason why customers have been so receptive to the line is because of the "real bright colors and the many whimsical themes — nautical, floral, safari and more. These are not expensive, and they can be used anywhere in the house."
The collection initially tested with eight patterns. Already, that number has increased to 39 to date. The new patterns launching in Atlanta will complement the existing designs.
The Accents line is made in China and constructed of 100 percent cotton. Sizes include a 6-foot round, 2' x 3', 2' x 8' and 4' x 6', but Shepherd said these smaller rugs can easily be made into larger area rug sizes — 5' x 8 and 8' x 10. Price points are set at $46 for a 2' x 3' and $299 for a 5' x 8'.
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