Direct Home expands five core categories
Maria Weiskott -- Home Textiles Today, April 4, 2006
At the New York Market -- Eight months into its inception, Direct Home has narrowed its assortment in five categories - cotton scatter and bath rugs, bath and beach towels, wool area rugs, door mats and top-of-bed chenille and matelasse bedcovers.
New additions for each category include: micro-acrylic bath towels; estate-size coir door mats (measuring 30 inches by48 inches); the new Pebble Beach design in wool rugs; eight new looks in chenille bedcovers that employ a new over-tufting techniques; and 10 new designs to the cotton Spa bath collection.
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