828 strikes licensing deal
February 20, 2003,
Greenville, SC — Area rug supplier 828 International Trading Company recently signed the first licensing deal in its 10-year history with Cabana Joe, the property built on designs by Joe O'Brien.
The new line will launch in April at High Point market.
O'Brien's designs are a blend island influences from the past and present.
The "Maui Collection" which 828 will include in its launch features tropical and nautical relaxed elegance looks.
John Shepherd, ceo of 828, said he hopes the new line to help his company gain entrance in a new retail channel — furniture stores and home accessories shops.
A 5' x 8' is set to retail for $399.
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