Elrene taps into new technology

New York — A new and advanced fabric printing technology is making it possible for table linen and kitchen textile manufacturer and importer Elrene Home Fashions, based here, to give a boost to its lines for its existing Villeroy & Boch and new Warren Kimble licensed programs.

The new technology makes it possible for the licensed images and designs to be translated accurately and in full onto poly-cotton blended fabrics.

"This allows us to replicate dinnerware exactly," said Christine Ullman, executive vp of design.

Ullman explained that until recently, Elrene was forced to amend designs and art from the Villeroy & Boch dinnerware collections in order to make it printable on fabrics.

"The problem was that dinnerware is typically painted with up to 25 to 30 colors but textiles had to be reduced to 10 to 12 colors because of the limitations in technology," she added. "The textiles never had the depth or richness of the dinnerware. But now, we've pioneered a way to get all the colors used in dinnerware on the textiles, as well."

Ullman would not disclose details regarding the new technology.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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