Ginsey and P&G Partner
Home & Textiles Today Staff -- Home Textiles Today, May 15, 2006
Atlanta — Bath product supplier Ginsey Industries has teamed with Procter & Gamble for a full line of child-friendly bath accessories under the Pampers Kandoo brand.
Ginsey will design with a focus on empowering children ages 2 to 7 to independently perform everyday personal-care tasks. Products will include potty training seats, step stools, Kandoo Flushable Wipes holders, laundry hampers, bath mats and bathing aids. They will incorporate easy-to-use features.
The line will launch later this year to mass merchants, grocery stores and specialty stores in the Unites States and Canada.
The line will complement existing Pampers Kandoo branded bath and body goods, first launched in January 2005.
“Kandoo is all about empowering kids to be able to have fun learning to do tasks themselves,” said Lucas Watson, Kandoo associate marketing director. “Through this licensing agreement with Ginsey, we can provide hard-goods for the bathroom that further enhance the Kandoo experience.”
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