Nina Campbell program gains at Stein Mart
Home & Textiles Today Staff -- Home Textiles Today, March 6, 2007
Jacksonville,Fla.-- The newest additions to the Nina: Nina Campbell Collection for Stein Mart arrived in stores in late February and will be promoted with store appearances by designer Campbell and a new in-store magazine, “Nina,” which features 72 full-color pages of decorating tips, photographs, sketches and products, and retails for $4.99 exclusively at the $1.5 billion retailer.
Campbell ’s latest collection in the merchandise program, which initially launched in fall 2006, is New Opulence. The line is light and bright, using practical applications of luxurious fabrics such as velvet, taffeta and linen, colored in jewel-tones of pink sapphire, aquamarine and yellow diamond.
Throughout spring and summer, Stein Mart will carry new ensembles from Nina Campbell's bed and bath collection, her new contemporary pierced creamware collection, and table linens in garnet, sage, and beige. Decorative pieces inspired by nature, antique-styled birdcages, petaled bowls, and diffusers are also new to the program.
"I want to instill the joy of decorating, not make people afraid of it," Campbell said. During March, Campbell is scheduled to make store appearances at Stein Mart locations in Orlando , Ft. Myers , and Naples , Fla. ; Mandeville and Metairie , La. ; and Kildeer , Ill.