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New NRF event focuses on ecommerce

Washington – The National Retail Federation has created a new educational seminar integrating online marketing and technology. The first Retail Innovation and Marketing Conference will take place March 2-4, 2010 in San Francisco.

“By launching this event, NRF takes a leadership role in bringing ecommerce, marketing and technology retail executives together – critical retail disciplines that too frequently operate in silos,” said Shop.org executive director Scott Silverman. “The Shop.org community is excited to bring together executives from these different sectors to discuss what has been learned so far, what we can do now, and what we should continue to focus on in the future.”

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