Former Strouds execs launch in-home business

LOS ANGELES — The Tupperware party concept has come to the home textiles industry. Two former Strouds executives have launched Private Quarters, a venture that will use independent sales consultants to sell person-to-person or through in-home parties.

Wayne Selness, chairman and CEO, was CEO of Strouds before joining La Brea Bakery. Jeff Stroud, president and chief operating officer, was most recently senior vice president of store operations at Strouds. The son of late Strouds founder Bill Stroud, he also launched iHome, an Internet retailer.

Private Quarters is the second investment in the direct sales industry made by BEV Capital, a venture fund with more than $200 million under management. Its other investment in that $29 billion sector is Big Enough Inc., a direct seller of children's clothing.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!