Shaw inks deal with the Olsens
Kids Today Staff -- Home Textiles Today, January 5, 2004
Building on its growing roster of licensed lines, Shaw Living recently partnered with Dualstar Consumer Products, the international corporate group for teen superstars Mary-Kate and Ashley Olsen and the mary-kateandashley brand.
Under the agreement, Shaw will design and produce for "The Mary-Kate and Ashley Collection" approximately 20 styles of area rugs, including funky florals, bold geometrics and other trendy motifs. Comprised of printed nylon and shag rugs, colorways include blue, purple, green, orange, pink and yellow.
The collection targets girls ages 5 to 19 and will debut at the Atlanta International Rug Market in January.
"The creative approach to the Mary-Kate and Ashley Collection was inspired by the latest fashion trends, and incorporates hip combinations of color, texture and pattern which will be the perfect complement to any young girl, 'tween, teen or college student's room," said Jeff Meadows, division vp, Shaw Living.
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