Shaw inks deal with the Olsens

Building on its growing roster of licensed lines, Shaw Living recently partnered with Dualstar Consumer Products, the international corporate group for teen superstars Mary-Kate and Ashley Olsen and the mary-kateandashley brand.

Under the agreement, Shaw will design and produce for "The Mary-Kate and Ashley Collection" approximately 20 styles of area rugs, including funky florals, bold geometrics and other trendy motifs. Comprised of printed nylon and shag rugs, colorways include blue, purple, green, orange, pink and yellow.

The collection targets girls ages 5 to 19 and will debut at the Atlanta International Rug Market in January.

"The creative approach to the Mary-Kate and Ashley Collection was inspired by the latest fashion trends, and incorporates hip combinations of color, texture and pattern which will be the perfect complement to any young girl, 'tween, teen or college student's room," said Jeff Meadows, division vp, Shaw Living.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!