Scala Launches Egyptian Cotton Program

Lisa Casinger, Michele SanFilippo, March 21, 2005

New York — Scala International has expanded into an Egyptian cotton line in sheets, duvets, towels and bath mats for the spring New York Home Textiles Market.

Geared toward department and specialty stores as well as independent boutiques and hotels, the program will be shipped locally out of a warehouse in Staten Island.

The company will offer basic sheets in solids, stripes and dobbies, as well as three to four embellished fashion sheets with jacquard borders, pintucks or upscale embroidery on hem treatments. Duvets will be available to coordinate with the sheeting programs.

Constructions will be sateen and percale in thread counts between 400 and 1,000 in a palette of six colors: white, ivory, baby blue, sage, gold and crimson.

In the bath category, three styles of towels will be offered: a zero twist from India, a 50/50 bamboo and cotton, and an Egyptian cotton. Each will come in six light/medium colors with an oversized bath sheet, a bath towel, hand towel and washcloth.

Three types of bath mats will also be offered in the same color palette. One is a reversible shag look with a poodle-like hand, the second is a flat reversible spa design and the third features long thick loops around the perimeter. The company is also deciding on offering some jacquard towels as part of the new collection.

A solid-color 600-count queen sheet set will retail for approximately $99.00. A queen duvet will retail for about $69.99 to $159.99, based upon construction.

A bath towel measuring 30-by-54 inches will be priced at $14.99 retail.

“I think retailers are going to find that the product is high quality and very competitively priced,” said company president Chip Scala. “Our service, stability and flexibility, along with shipping out of New York, should be major advantages.” He added that the company will be getting involved in significantly more private-label work.

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