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Dan River to show adult, juvenile bedding at 7W building

New York -- Completing a long-running downsizing of its New York showroom and offices here, manufacturer Dan River is moving to 7 West 34th St. in time for the upcoming market and exiting its current space on 6th Avenue.

Dan Hammer, evp and president of sales and marketing, said the showroom, as well as sales, marketing, product development and design, will move to the new address, and "the objective is to be there by early July. We want to get this done as fast as we can."

Hammer said adult and juvenile bedding will each have its own showroom, "and they will be set up in a more functional manner."

Dan River, which was acquired in January 2006 by Indian industrial conglomerate GHCL, has been gradually phasing out of its multi-floor facility at 1325 6th Avenue and subleasing the space.

"This move works better for us in terms of cost and neighborhood. It saves us money and puts us closer to the New York marketplace,” Hammer observed. “It gives us an opportunity to fit into a space more appropriate to our needs and it puts us in a neighborhood more appropriate to the industry we serve."

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