Seamless operations key
January 22, 2001,
NEW YORK -Retailers who attended the NRF's "Strategic Imperative: Serving the New Customer In Any Channel" seminar were advised that those able to operate multiple selling channels seamlessly will be the ones who are ultimately successful.
Markesky said retailers must accomplish seven things to successfully cross channel: organizational change for channel harmony; consolidation of customer information; real-time inventory online; channel agnostic customer service; channel agnostic merchandise returns; pricing and promotional consistency; and understand the value of each individual customer.
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