Seamless operations key
January 22, 2001,
NEW YORK -Retailers who attended the NRF's "Strategic Imperative: Serving the New Customer In Any Channel" seminar were advised that those able to operate multiple selling channels seamlessly will be the ones who are ultimately successful.
Markesky said retailers must accomplish seven things to successfully cross channel: organizational change for channel harmony; consolidation of customer information; real-time inventory online; channel agnostic customer service; channel agnostic merchandise returns; pricing and promotional consistency; and understand the value of each individual customer.
Related Content By Author
1200 Suppliers are Ready for You at Intertextile Shanghai
Home & Textiles Today eDaily
Most Viewed Articles
See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.