Warren Kimble finds new partner
December 3, 2001,
American folk artist Warren Kimble has found a new partner to market a fresh line of flags, doormats and home decorative accessories adorned with his artwork.
"We were looking for a partner with a broader product mix and a larger distribution," Balogh explained. "Toland focuses more on the gift industry. NCE works with the major key accounts, and [Kimble] is popular now with those same key accounts."
For the past seven years, Toland, Manderville, LA, was Kimble's licensing partner for flags, doormats and decorative accessories for the home.
"[Kimble] cancelled his contract with Toland," Balogh said.
"Warren Kimble has become a legend within the artistic and home decor communities," said Mark Schoenwald, president, NCE. "We are delighted that Mr. Kimble has joined the NCE team. Our already-strong lineup of artists just got stronger. He has a broad base of appeal, both domestically and internationally, and has well established programs at retail outlets."
NCE will produce heat-sublimated flags and doormats, the latter in two varieties — indoor comfort mats and indoor/outdoor rubber-back rugs. The collections will be labeled under NCE's Impressions brand, and the launch — set for March 1 — will feature eight Kimble designs, said Linda Martin, director of product development for NCE. Shipping will begin in late March.
Other Kimble designs will be added on a continual basis, she said. A collection of applique flags is set to roll out later next year for Christmas 2002, she added.
Price points are set at $20 for flags and doormats.
Kimble's existing collection of home goods spans various categories, as does its list of licensees, which includes bath and bedding products by Fort Mill, SC-based Springs Industries; embellished towels by Moonachie, NJ-based Avanti Linens; table linens and kitchen textiles by New York-based Elrene Home Fashions; floor mats by Greensboro, NC-based The Bacova Guild; and tapestry throws, table runners and wall hangings by Hendersonville, NC-based The Manual Woodworkers & Weavers.
"Warren Kimble has become very popular, and we continue to look for more ways to grow our product assortment and distribution." Balogh said.