Montgomery Ward in direct-to-consumer holiday push
Jane Kitchen -- Home Textiles Today, October 9, 2007
Chicago – The stores may be a distant memory, but the Montgomery Ward nameplate lives on, offering 50,000 products online at www.Wards.com and in its 180-page holiday catalog, just now arriving in consumers’ mailboxes.
"Our holiday catalog debut last year was extremely well-received," said David Milgrom, president of Direct Marketing Services, which acquired the Montgomery Ward brand in 2004.
The retailer said it has made “a significant increase in holiday offerings” this year. Among the products are holiday décor, home and kitchen items, furniture, and entertaining and dining accessories, as well as broad ranges in apparel, toys and electronics.
The website is available in Spanish as well, with the click of the "En Español" button.
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