United Feather & Down debuts Freshness logo

Des Plaines, Ill.– After its introduction more than a decade ago, United Feather & Down is introducing a new look for the company’s trademarked Freshness Assured Anti-Allergen Cleaning Process.

 

The new logo, featuring shades of green and yellow melded together on a white background, is intended to better reflect the proprietary, seven-step hypoallergenic cleaning process that the company is known for, the company said.

 

Many people think down in itself is allergenic, but that’s not the case if down is cleaned properly, according to UF&D.

 

“Our company prides itself on providing the highest quality, most hypoallergenic down fill on the market today,” said Bob Hickman, svp, sales and marketing.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!