July 19, 2004-- Home Textiles Today,
Feizy revamps catalog of rugs collections
Feizy recently gave its 10-year-old Home Collections catalog a facelift to better highlight its offerings.
The catalog is divided into four sections — each published separately — of rug qualities: accents, hand-knotted, tufted and power-loomed varieties. Each section features descriptive copy, size information and photography of rugs and the weavers that produce them. Indexed and organized in a more user-friendly format than its predecessor, the new catalog showcases 100-plus more designs than before.
Gulistan debuts in Atlanta
Gulistan, sister company to accent and area rug and bath products supplier Bacova and a division of Ronile Inc., made its debut at the Atlanta International Area Rug market last week.
The company, which opened its doors in January, came to Atlanta launching two machine-made collections from Turkey: Gulistan 1,000 polypropylene constructions, and Gulistan 1,100 power-loomed, 100 percent New Zealand wool rugs. Each of the collections is available in eight design groupings and in 20 patterns total. For a 6-by-9, Gulistan 1,000 rugs are price at $299 and Gulistan 1,100 rugs are set to retail for $699.
For next January, the company will be expanding its offerings with new area rugs collections as well as entry into other textiles categories, some of those to include Bacova products.
PGA Tour launches rugs with 828
With a virtual golf game set up for guests, 828 International Trading Co. and PGA Tour Home co-hosted a launch party for the debut of their area rug collection last week during the Atlanta Rug Show. The collection comprises hand-made rugs, initially.
Jerri Moon, retail licensing manager for PGA Tour, said her company is now looking to expand into high-end bedding products. The seven-year-old PGA Tour Home division has never had a licensee for sheeting and top-of-bed goods, she said.
Karastan creates "Rug Talker" offerings
Karastan, the high-end area rug division of Mohawk Industries, has created a new tag for its retail patterns to promote its round rug offerings.
Titled "Rug Talkers," these new labels measure about one foot long and are clipped onto area rugs on rack displays to alert shoppers to designs available as round rugs also.
The tags say "Need a round?" and feature photography of three of Karastan's top selling designs in round shapes. The company offers rounds in several of its designs, said Bill Storey, senior vice president and general manager.
Balta U.S. Inc. under new ownership
An independent private investor recently became the majority shareholder of Balta U.S. Inc. and its parent company Balta Group, based in Belgium.
The investor, London-based Doughty Hanson & Co. Ltd., purchased 70 percent of the shares for $731 million (then set at 600 million euros). Balta Group's founders, the Balcaen family, owns 20 percent and the remaining 10 percent is shared by Balta's management team.
Patrick Moyer, president of Balta U.S. Inc.'s area rugs division, said the new majority shareholder ownership translates to "worldwide opportunities for expansion."
"This new investment will allow (Balta U.S. Inc.) to grow faster and explore opportunities for acquisition within the home furnishings and textiles industrie," he said.
Carpet One parent names new execs
CCA Global Partners, parent company of Carpet One, recently promoted and hired new executives.
Ann Nusbaum, formerly national accounts manager for Shaw Industries, was appointed corporate area rug buyer.
James Gould, formerly CEO and chairman for floor covering distributor Misco Shawnee, has been appointed chief product officer. Scott Hayim, formerly general manager for Baker Bros., has been appointed president of Rug Decor Outlet, a Carpet One dealer. Hayim replaces Sands Woody, who was promoted to vice president of merchandising, Carpet One.
Mohawk Home prepping for Waites
This fall during the New York Home Textiles market, Mohawk Home will be unveiling a new collection for its licensed program with designer Raymond Waites. The collection will feature new colorways not yet featured in the line.
"We're creating four different creels for this collection," said Merle Johnson, vice president of marketing.
Sphinx teams with National Geographic
Sphinx by Oriental Weavers in October will launch its National Geographic rug collection, representing its second ever license program. The company launched its first licensed program with the Andy Warhol Foundation last fall.
The National Geographic rug collection will comprise about 30 designs, some of which stand alone while others will coordinate directly with existing bedding and bath collections by licensee Sferra Bros.
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