Sheridan taps former P'tex designer
September 18, 2003,
New York — Patricia Feiwel will join Sheridan USA as its design director, effective Oct. 1, as the company works to reinvent itself and expand into new product categories.
Pillowtex's Royal Velvet design director for the last two years, Feiwel will be responsible for all design direction at Sheridan USA. "What better person to come in and help remake our brand than someone who was responsible for the creative direction of one of the greatest brands in our industry," said Sheridan USA president Bob Gehm. "This is another step in the right direction as we make Sheridan once again a preeminent brand in the business."