Sheridan taps former P'tex designer

New York — Patricia Feiwel will join Sheridan USA as its design director, effective Oct. 1, as the company works to reinvent itself and expand into new product categories.

Pillowtex's Royal Velvet design director for the last two years, Feiwel will be responsible for all design direction at Sheridan USA. "What better person to come in and help remake our brand than someone who was responsible for the creative direction of one of the greatest brands in our industry," said Sheridan USA president Bob Gehm. "This is another step in the right direction as we make Sheridan once again a preeminent brand in the business."

Prior to her stint at Pillowtex, Feiwel was design director for now-defunct Thomaston Mills for a year and design director at Fieldcrest for two years. Before that, she owned and operated her own apparel business.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!