Korhani inks deal with Bill Blass
Home & Textiles Today Staff -- Home Textiles Today, February 19, 2001
TORONTO -Korhani of America, a division of Korhani Group Companies, has signed a multi-year licensing deal with fashion company Bill Blass Ltd. to manufacturer and distribute area rugs in the United States, Mexico and Canada.
Korhani will work in conjunction with Bill Blass Ltd. to create product that coordinated with existing lines of the license.
The new area rug line is set to launch in June.
"This deal is an exciting opportunity for both companies," said Moji Korhani, a principal. "I think that the area rugs that people choose for their homes reflect their personal taste much in the same way as apparel. The creative synergy between Blass and Korhani will create goods that will be second to none in the market."
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