Bardwil Linens adds Alexander
February 26, 2002,
New York — Industry veteran Judi Alexander recently joined Bardwil Linens as the company's new senior vp, marketing and product development.
Alexander replaces Bonnie Hayes, who is now pursuing other endeavors.
In her new role at Bardwil Linens, Alexander will oversee marketing functions, including packaging, advertising, promotion, visual displays, collaterals, public relations and bridal efforts, as well as product development for Bardwil brands and licensed programs, such as Royal Velvet, Fieldcrest and the recently introduced Lenox line.
Alexander reports to Nancy Kristoff, president, sales and marketing.
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