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Belk Shuffles Execs

Southeastern regional department store operator Belk announced the retirements of Steve Pernotto, evp of human resources, and Bob Greiner, chair of Belk's Northern Division based in Raleigh, N.C., effective April 3.

The company also announced their successors and the appointments of a number of other key executives in its Northern Division and at the Belk corporate office in Charlotte, N.C.

Bill Roberts has been promoted to succeed Bob Greiner as chair of Belk Northern, reporting to Johnny Belk president and coo. Roberts joined the retailer in 2000 as svp and director of stores for Belk Northern and was named evp and gmm for men's and home at Belk's corporate office in 2004. He returned to Northern in March 2008 as svp and director of stores. Prior to joining Belk he was president and coo of Brittannica Home Fashions.

Adam Orvos is promoted to succeed Steve Pernotto as evp of human resources effective April 3, reporting to Johnny Belk.

Gary Pierce has been named to succeed Bill Roberts as svp and director of stores for Northern. He most recently served as svp and director of stores for the Belk Central Division in Charlotte. Prior to joining Belk in 1993, Pierce was vp and director of stores for 15 Dillard's stores in the Carolinas.

Jon Pollack has been named evp of marketing, sales promotion and cosmetics, reporting to Kathy Bufano, president of merchandising and marketing. Pollack joined Belk in 1985 as dmm for cosmetics and hosiery and was named evp and gmm, center core, in 2002, which included cosmetics, accessories, intimate apparel, hosiery, children's and fine jewelry.

David Zant, evp and gmm, men's and home, has been assigned the additional responsibility for children's.

David Neri, who has served as evp and gmm of shoes for Belk since 2006, has been assigned the additional responsibility for accessories.

Mark Boerio has been named svp of planning and allocation, reporting to Amy Wooden, evp of merchandise planning and allocation and eCommerce.

Ron Shealy, who was previously svp, merchandise allocation and store process, has been named svp of the company's Parisian Integration office, reporting to Johnny Belk. In this role, Shealy will lead efforts to complete the integration of the 25 Parisian stores acquired in 2006 from Saks Incorporated.

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