CHF debuts Soft Modern
August 6, 2007,
At Market – Soft Modern, a collection of four different, color-driven approaches to modern design, highlights the bedding introductions at CHF Industries -- while metallics make a major fashion statement in bath, especially accessories.
Sets in Soft Modern retail from $79 to $199.
In bath, CHF has relaunched its Stuffits concept, now offering the shower curtains with storage pockets in different sizes for different purposes. In addition to the clear vinyl, there are two printed photo looks.
Metallics play a major fashion role with 11 metallic finishes featured in accessories, as well as coordinating shower curtains. The metallics include white, silver, faux crystal, gold, bronze, and pewter.
Towels act as a fashion niche with coordinate statements including botanicals; Soiree, a classic stripe and damask; animal skins; and Paisley Park, with embellished treatments and a zigzag and paisley design. Fashion towels are featured in turquoises, blues, greens, browns, and reds.
New fashion statements in the company’s major window introductions include asymmetrical engineered embroidered effects on faux silk, a new spin on netting, and asymmetrical pleating. The company’s growing window hardware collection features new finishes.
CHF also is showing a new collection of bed-in-a-bag designs, It’s All in the Bag, which can be developed from six-piece sets to 24-piece packages.
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