Mogu brings squishy pillows to U.S.
January 23, 2004,
NEW YORK — Already on the market in Japan and Europe, a line of irresistibly squishy pillows from Mogu is now available in the United States, as the company's first store opened here on Elizabeth Street this week.
The year-old Mogu America, the U.S. division of Japan's Ebisukasei Inc., is put to new use what was formerly a manufacturing by-product of bicycle helmets — tiny Styrofoam balls.
At 2,000 square feet, the store fits in with the eclectic group of shops on Soho's Elizabeth Strett, just south of Houston. Inside, pillows of all shapes and sizes are displayed in bins, hanging from the ceiling, and on shelving.
Prices range from about $20 for a small pear-shaped pillow to $600 for a huge egg-shaped shaggy pillow.
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