Mohawk Home in 3-yr. pact with Sarah Nicol
January 6, 2003,
Mohawk Home has forged a licensing partnership with designer Sarah Nicol to create proprietary collections for retailers as well as some open lines, according to Merle Johnson, vp, marketing.
"We'll give [Nicol] a specific design direction that we see is a trend or we'll give her a look that a specific retailer has asked us for and she'll customer make it for that retailer — that's her expertise," Johnson said.
Mohawk Home and Nicol signed a three-year pact with an option to renew.