Springs strikes deal with Serta
September 21, 2001,
Itasca, IL — Springs Industries broadened its licensed family of products, announcing that it has signed a licensing agreement with Serta.
Springs, based in Fort Mill, SC, will manufacture a branded line of pillows, mattress pads and sheets and will unveil the line during the Home Textiles Market in October.
"This will be a dynamic relationship," Ebaugh also said.
Said Leslie Gillock, Springs vp of brand management, "Combining Springs' quality products and strong retail distribution with Serta's significant brand recognition will bring retailers a unique opportunity for the consumer. We look forward to a successful long-term relationship with Serta.
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