A purr-fect fit for home textiles?

Theatrical and musical legend Eartha Kitt worked the Licensing 2003 International show here last week to launch a new lifestyle branding program — for which she plans to include a broad range of home textile product categories.

Her licensing agent and brand developer, New York-based The Serenata Group, is working with Kitt to use her celebrity status — which has lasted more than five decades — to license her name to several categories including home textiles and furnishings as well as apparel, aromatherapy/bath and body goods and organic products.

Home & Textiles Today Staff | News & Commentary

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