Kohl's Adds Another License
Home & Textiles Today Staff -- Home Textiles Today, February 14, 2007
Kohl's Corporation and Lagardere Active Media Licensing, a division of the company that publishes Elle magazine, announced a multi-year licensing agreement to develop an Elle-branded line of women's apparel to be sold in the United States exclusively at Kohl's stores.
The collection will initially launch in approximately 300 stores nationwide and on Kohls.com this spring, ultimately expanding to all stores by spring 2008. The program is to follow the quick-replenishment model, striking on hot trends.
Celebrity Branding at NY Home Fashions Market