Keeco turns up volume on sheets

NEW YORK — Keeco is putting more emphasis on its sheeting business, showcasing a front-room sheeting wall at last week's New York Home Textiles Market that was divided into five lifestyle palettes reflecting important trends throughout the showroom.

Sheets will be marketed under the in-house Initials by Keeco brand. The five lifestyles include traditional, casual, modern, global and natural world; each features a suggested palette of eight colors.Keeco now offers a color library of 82 hues and fabrications ranging from 200-count to a two-ply 750-count constructions on cotton, sateens and blends. The company is trying to look at different fabrications as well such as cotton/silk. There are sheets with dobby stripes, jacquards, solids with coordinate hems and/or embroidered hems.In other news, Keeco last spring hired Michael Roach as director of marketing from Nestle. He brings a background in consumer packaged goods and has been heading up all merchandising for Keeco since then. Roach has been integral in the development of the five key lifestyle trend groups and gotten Keeco involved in more fact-based selling that is starting to enhance placements, color direction and new product development.In addition, juvenile bedding has proven to be a huge area of growth for the company, which is focusing on a seven to early teenage boy segment with Abercrombie & Fitch- and Hawaiian-inspired looks.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!