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Elrene prepares for added growth

New York — Elrene Home Fashions, the second-largest table linens supplier, with reported sales of $50 million in 2001, is still bursting at the seams with growth, Mark Siegel, president and ceo, told HTT.

Siegel said that Elrene has been forced to dramatically expand the square footage of both its Bronx, NY, facility and its New York City showroom and to boost its staff by eight new hires and two promotions in the past several weeks.

"We've outgrown ourselves, and now we need more space and people," Siegel said.

Elrene's Bronx facility is currently undergoing an expansion project that will add 50 percent more space — or 50,000 square feet — to the existing 100,000-square-foot factory.

The company's new hires and promotions include:

— Craig Siegel, executive vp, who reports directly to Mark Siegel.

— Shirley Weiss, sales assistant, who reports directly to Tom Merriman, vp and national sales manager;

— John Landers, inventory planner, who reports directly to Steve Abramowitz, vp of global sourcing;

— Jazmine Coriano, in charge of accounts receivable, who reports directly to Ron Felber, cfo and cio;

— Cornelia Arthur, import assistant, who reports directly to Jasmine Grant, import coordinator;

— Zarrin Chaudry, MIS/EDI manager, who reports directly to Felber;

— Maureen Ciaccio, West regional sales manager, who reports directly to Merriman;

— Steve Battino, operations manager, who reports directly to Siegel and Bryan Siegel, coo;

— Saylor Goforth, assistant stylist, who reports directly to Barbara Menendez and Judy Fishbaugh, both senior designers;

— And Luz Rodriguez, who was promoted from administrative assistant to design assistant, and who reports directly to Madeline Parker, designer, and Christine Ullman, vp of design.

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