Top of bed ‘real winner’ for Linden Street by JCPenney   

New York – Top of bed “is a real winner” for JCPenney’s Linden Street private brand home furnishings collection that launched this summer.

Window and bath also have been strong performers in the home textiles world, Jeff Allison, executive vp, home, told HTT. “We will continue to ramp up the whole program.”

Allison, along with Mike Boylson, evp and chief marketing officer, were the key Penney executives yesterday evening at the dedication of the upgraded Sara D. Roosevelt Park in lower Manhattan, which the company sponsored as part of its community action program around the U.S. The company also used the occasion to promote Linden Street and will donate Linden Street furniture and other home items displayed during the party to the nearby YMCA.

Linden Street is an important part of the Penney home strategy. “The statement it makes to consumers is one of our strongest private brands,” Allison said. Overall, he added, “All private brands are strong.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!