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Home Depot airs ads in Grammys

The Home Depot kicked off its new national advertising campaign yesterday, with a 60-second branding spot during the 45th Annual "Grammy Awards" show on CBS. Based on the theme, "The Home Depot is more than a store — You can do it. We can help," pitches the idea that the retailer is more than a store, it's a place where they can gain self-confidence. Initially on television with 30- and 60-second spots, the campaign will eventually expand to include radio, print, collateral materials and the Internet. The company has said that it will increase its marketing support this year.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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