Home Depot airs ads in Grammys
February 24, 2003-- Home Textiles Today,
The Home Depot kicked off its new national advertising campaign yesterday, with a 60-second branding spot during the 45th Annual "Grammy Awards" show on CBS. Based on the theme, "The Home Depot is more than a store — You can do it. We can help," pitches the idea that the retailer is more than a store, it's a place where they can gain self-confidence. Initially on television with 30- and 60-second spots, the campaign will eventually expand to include radio, print, collateral materials and the Internet. The company has said that it will increase its marketing support this year.
Related Content By Author
Industry Related Content
Countdown to Heimtextil 2015 - Part 3