Springs the supplier in JCP Cindy Crawford exclusive
Home & Textiles Today Staff -- Home Textiles Today, April 8, 2009
The bedding, bath and window program will comprise: comforters, sheets, blankets, coverlets, throws, decorative pillows and Euros, draperies, bath towels, and bath accessories, the manufacturer said.
“It’s well known that good design is the body language of objects, and the body language of the Cindy Crawford home collection is classic and serene,” said Edward Cardimona, chief global creative officer for Springs Global.
“The Cindy Crawford brand is a natural fit for Springs Global as we continue to focus on providing our customers and consumers with new, innovative and branded products for the home,” said Joe Granger, president for Springs Global’s branded business “We are committed to building and supporting power brands, and with the Cindy Crawford brand we’re providing consumers with a unique home experience designed by someone they admire for beauty and style and who understands how they live.”
Springs owned and licensed brand programs currently include: Wamsutta, Springmaid, Walt Disney World Resort, Court of Versailles and Serta.
Celebrity Branding at NY Home Fashions Market