Hilasal works its bath niche    

At the New York Market – Hilasal is fixed on its niche this market, unveiling a new batch of bath ensemble collections designed for mid- to upper-tier retailers.

“We’re differentiating ourselves in the marketplace with distinctive dobbies and proprietary constructions,” said Larry Price, director of U.S. sales. “Our niche is the better goods. We learn toward the heavier towels with better yarns.”

At the forefront is the new Organic cotton towel, certified by the Global Organic Textiles Standards (GOTS). Made of 100% organic cotton, this collection boasts a softer hand than its counterparts thanks to the company’s use of long-staple cotton yarns. Keeping it simple, Organic comes in white, natural and ivory. It carries a $19.99 suggested retail.

Harmony is a grouping of Egyptian cotton solid-colored towels bedecked with a decorative dobby border. The earthy palette for these 30”-by-56”bath towels includes silver, white, chocolate, Bahamas, spice and lime. It is priced to retail for $11.99.

The Regal collection employs an intimate blend of 70% cotton and 30% bamboo for an ultra-absorbent collection. These pieces are dressed up with a variety of jacquard dobby borders, including an animal skin-inspired pattern.

Pure is a nubby, four-ply towel collection that uses 100% ring-spun cotton. These pieces have a texture like that of a Berber rug. They come in six vivid solid colors.

Back to School is another point of differentiation this market for Hilasal, which has come up with a bath and beach collection of striped offerings for the younger set. Striped styles inspired by cabana, legacy or athletic gear come in nine colorways. Made of 100% cotton, these towels measure 30-by-60.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!