Hilasal works its bath niche
February 11, 2008,
At the New York Market – Hilasal is fixed on its niche this market, unveiling a new batch of bath ensemble collections designed for mid- to upper-tier retailers.
At the forefront is the new Organic cotton towel, certified by the Global Organic Textiles Standards (GOTS). Made of 100% organic cotton, this collection boasts a softer hand than its counterparts thanks to the company’s use of long-staple cotton yarns. Keeping it simple, Organic comes in white, natural and ivory. It carries a $19.99 suggested retail.
Harmony is a grouping of Egyptian cotton solid-colored towels bedecked with a decorative dobby border. The earthy palette for these 30”-by-56”bath towels includes silver, white, chocolate, Bahamas, spice and lime. It is priced to retail for $11.99.
The Regal collection employs an intimate blend of 70% cotton and 30% bamboo for an ultra-absorbent collection. These pieces are dressed up with a variety of jacquard dobby borders, including an animal skin-inspired pattern.
Pure is a nubby, four-ply towel collection that uses 100% ring-spun cotton. These pieces have a texture like that of a Berber rug. They come in six vivid solid colors.
Back to School is another point of differentiation this market for Hilasal, which has come up with a bath and beach collection of striped offerings for the younger set. Striped styles inspired by cabana, legacy or athletic gear come in nine colorways. Made of 100% cotton, these towels measure 30-by-60.