Bardwil launches Michael Graves collection

NEW YORK — Bardwil Linens continues to build on its licensing partnership with formal tabletop brand Lenox Inc., launching at the upcoming Mini-Market the Michael Graves Studio collection under Lenox’s casual alternative, Dansk.

“It’s a very new, fresh perspective on table lines,” said Nancy Kristoff, president, sales and marketing. “This collection is different.”

The partnership comes about three months after The Michael Graves Design Group said it was looking to expand its brand into new product areas, including domestics, residential furniture, flooring, kitchen cabinetry, bath fixtures and other building products. The studio works cooperatively with architect Michael Graves' firm, Michael Graves & Associates (MGA).

Bardwil’s offering is divvied into five design groupings of table linens and kitchen textiles, all titled in typical Graves fashion: Gourm.a; Rib.n; Fru.t; Prop.r; and N.velope. They coordinate with existing Michael Graves tabletop collections, including dinnerware, silverware and glassware.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Why you should go to Shanghai for Intertextile Home Textiles

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!