Wal-Mart works on marketing

BENTONVILLE, Ark. – Wal-Mart is in the process of revamping its marketing strategy, with changes in advertising and branding already in place for the back-to-school season and beyond, as part of the retailer’s quest to increase customer traffic and shoppers’ purchases.

The company made these announcements during its presentation this week at the CIBC World Markets Fifth Annual Consumer Growth Conference in Boston.

John Fleming, who two months ago was appointed Wal-Mart’s executive vice president and chief marketing officer, said his objective over the next six months is to increase Wal-Mart customers’ frequency of visits “and at the same time, and more importantly, drive cross-category purchasing.”

The company is also testing several new strategies over the next six months and into 2006, such as localizing television campaigns, leveraging its Web site for marketing and gaining consumer intelligence, and issuing direct mail.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!