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Eddie Bauer taps Yiatchos to head retail marketing division

Redmond, WA — Eddie Bauer has announced the appointment of Gary Yiatchos to head its retail marketing division, reporting to Mark Staudinger, vp, marketing division.

As division vp, Yiatchos will direct the retail marketing team to drive traffic, customer conversion and the integration of all retail and in-store communication, as well as provide critical brand development leadership.

Yiatchos joins Eddie Bauer from Federated Department Stores, where he served as senior vp of corporate marketing. He also held key positions at The Bon MarchŽ division, including senior vp of marketing, vp/dmm of cosmetics, and a buyer for men's sportswear.