Eddie Bauer taps Yiatchos to head retail marketing division

Redmond, WA — Eddie Bauer has announced the appointment of Gary Yiatchos to head its retail marketing division, reporting to Mark Staudinger, vp, marketing division.

As division vp, Yiatchos will direct the retail marketing team to drive traffic, customer conversion and the integration of all retail and in-store communication, as well as provide critical brand development leadership.

Yiatchos joins Eddie Bauer from Federated Department Stores, where he served as senior vp of corporate marketing. He also held key positions at The Bon MarchŽ division, including senior vp of marketing, vp/dmm of cosmetics, and a buyer for men's sportswear.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!