Bacova gets cooking with kitchen rugs
October 29, 2001,
Identifying the kitchen as a high-traffic zone, Bacova Guild Ltd. this past market launched its largest ever offering of kitchen rugs, with 175 skus of new introductions.
Bacova's original kitchen rug offering included three lines — classic berbers, featuring natural, sisal, pebble, stone and ecru substrates; comfort back anti-fatigue rugs; and cushioned rugs.
Additions to the kitchen line for the most recent market — Bacova Guild's first New York Home Textiles market event since it came under the new Ronile Inc. ownership — include 100 percent nylon inkjet high-low loop check; cut pile plush nylon inkjet rugs; a collection of rugs in several shapes like fruits, vegetables, kitchen accessories and flowers made of cut pile plush nylon inkjet; 10 new inkjet designs; and eight new screen printed collections in three designs — Americana, Island Romance and Back to Nature.
Also enhancing the expanded kitchen rug line is the addition of product stemming from three licenses — Warren Kimble, Pfaltzgraff and Donna Gorman. Bacova already produces accent and scatter rugs and floor mats for all three.
Price points range from $7.99 to $19.99. Bowers did not want to specify what levels of retail Bacova is targeting with its kitchen rug offerings, except to say, "We have a comprehensive distribution strategy."
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