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Royal Velvet robe will be part of BB&B breast cancer awareness drive

New York — Royal Velvet will introduce an ultra plush pink bathrobe this fall that will be featured in the breast cancer awareness campaign at Bed Bath & Beyond during the month of October, which is National Breast Cancer Awareness Month. 

Brand owner Iconix Brand Group has signed a licensing with

Microtex Corp. portion of sales of the pink robe will be contributed to the Susan G. Komen Foundation by Microtex. 

to create the collection in 10 colors. The robes will be distributed at select Bed Bath & Beyond stores and will retail for $39.99. A