• Cecile Corral

Shaw Living Earns "Cradle to Cradle" Certification

Shaw Living, the bath, accent and area rug division of Shaw Industries, has bolstered its sustainability credentials.

The company earned last month the "Cradle to Cradle" silver certification from McDonough Braungart Design Chemistry (MBDC), an eco-focused product and processes design firm, for its "EcoMade"-branded bath and scatter rugs made of Type 6 Nylon fiber.

The one-year certification — which expires March 8, 2010 — has prompted Shaw Living to further expand its assortment of EcoMade rugs and continue to pursue cradle-to-cradle recycling and reusing initiatives for its small-size rugs.

Kevin Corrao, who in January was promoted to marketing manager for Shaw Living from his former position as designer for the residential marketing division of Shaw Industries, told HTT that Shaw Living intends to "keep up with our certification" with many green initiatives.

"Everybody touts they are green, but we actually got third-party certification to prove our products are in fact environmentally sustainable," Corrao said.

EcoMade-branded Shaw rugs are all made of Type 6 Nylon, a recyclable and reusable synthetic fiber the company produces in-house. All bath and scatter rugs under the EcoMade label are made from recycled fiber and can again be recycled to re-produce new rugs — a process Shaw conducts at its Evergreen Nylon Recycling facility in Augusta, Ga.

Shaw Living focuses its EcoMade rug programs on smaller sizes because of convenience to customers. Corrao explained customers can call Shaw or fill out a form online to have the company mail them a plastic bag in which they can ship their used rug to Shaw to be recycled. Postage is free.

But for customers with larger, area-rug sizes they want to donate for recycling, Shaw operates 43 collection sites where people can drop off their used rugs.

Not under the EcoMade label but related to Shaw Living's earth-friendly initiatives is the recently introduced "ClearTouch PET" line of bath, scatter and area rugs made of recycled plastic bottles. Corrao said Shaw is annually recycles three billion plastic bottles, which are used to produce this fiber.

EcoMade and Type 6 Nylon are not the only products from Shaw that have recently been stamped with MBDC's "Cradle to Cradle" silver certification. In soft floor covering-related goods, Shaw's EcoWorx Broadloom, Eco Solution Q, Anso Nylon fiber and Zeftron Nylon fibers also carry Cradle to Cradle. Additionally, Shaw's EcoWorx Tile is also certified.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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