Nourison rolling out printed rugs

Saddle Brook, N.J. –.Nourison, known for handmade accent rugs, tested printed rugs for the first time at holiday and will now grow the collection to 60 patterns, to be offered during the February mini-market in New York.

Gary Shafran, sales and marketing manager for the company's accent rug division, said of the printed rugs, “Retailers were really very happy and the sell-throughs were incredible. They are another vehicle that will help us expand our business. It's a new construction we have experience in and we'll exploit it."

The screen printed, hand-carved rugs, which feature a latex backing, represent a more aggressive price point among Nourison's accent offerings. A 2-by-3 is set to retail for $9.99. By comparison, a hooked rug sells for $19.99. Both target the same retail channels: specialty and department stores.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!