Nourison rolling out printed rugs
January 25, 2006,
Saddle Brook, N.J. –.Nourison, known for handmade accent rugs, tested printed rugs for the first time at holiday and will now grow the collection to 60 patterns, to be offered during the February mini-market in New York.
The screen printed, hand-carved rugs, which feature a latex backing, represent a more aggressive price point among Nourison's accent offerings. A 2-by-3 is set to retail for $9.99. By comparison, a hooked rug sells for $19.99. Both target the same retail channels: specialty and department stores.