Nourison rolling out printed rugs

Saddle Brook, N.J. –.Nourison, known for handmade accent rugs, tested printed rugs for the first time at holiday and will now grow the collection to 60 patterns, to be offered during the February mini-market in New York.

Gary Shafran, sales and marketing manager for the company's accent rug division, said of the printed rugs, “Retailers were really very happy and the sell-throughs were incredible. They are another vehicle that will help us expand our business. It's a new construction we have experience in and we'll exploit it."

The screen printed, hand-carved rugs, which feature a latex backing, represent a more aggressive price point among Nourison's accent offerings. A 2-by-3 is set to retail for $9.99. By comparison, a hooked rug sells for $19.99. Both target the same retail channels: specialty and department stores.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!