Coldwater Creek lessens home in merch. mix
January 6, 2003,
Since the discontinuation of its home catalog this summer, Coldwater Creek has been decreasing its concentration of home merchandise to about 2 percent of mix, down from 10 percent.
The catalog, Internet and retail store retailer will still offer such accessories as throws, pillows and smaller throw rugs, he said. In addition, it will continue to carry gifts and soft goods in its Northcountry catalog, and in its retail stores and websites.
The company has recently said that 80 percent to 85 percent of its merchandise is apparel, while 15 percent to 20 percent is hard goods/jewelry.