June Comp Sales Matching Goals
June 25, 2007,
Steadily improving moving into the month, same-store retail sales perked up by 2.0% during the second week of June, building on a softer 1.7% increase the week before, the Johnson Redbook Index reported.
The Father's Day event "brought people into stores and drove up traffic producing positive spillover business in other product areas at department stores," said Levis. Department-store comps rose by 1.2%, far ahead of the meager 0.7% increase of the preceding week. But even with the help from the sales event, department stores were modestly under plan for the first two weeks of the month, up 0.9%, compared with a targeted gain of 1.0%.
Discounter sales improved on the week before, but only slightly, leaving month-to-date results slightly lagging plan. Sales improved by 2.5% during the second week, only modestly above the 2.4% gain of the first week. For the two weeks month-to-date, discounter sales rose 2.4%, shy of a target of 2.5%.
Helping to drive sales, "Temperatures finally have warmed up to seasonal levels," said Levis. "Sales of hard and soft seasonal merchandise also improved, with the emphasis varying depending on the format and store," said the analyst.
Johnson Redbook Index
Second week of June, year-over-year % change
|*Including chain stores and traditional department stores
Source: Johnson Redbook Index