Hancock taps Trading Spaces celeb
Home & Textiles Today Staff -- Home Textiles Today, March 18, 2004
TUPELO, Miss. — Laurie Smith, designer/personality on the cable television show Trading Spaces, has contracted to create several exclusive product lines for Hancock Fabrics's fabric and home décor stores.
"We are all fans of Trading Spaces. We love how Laurie combines classic and contemporary design elements," said Jane Austin, Hancock's chief operating officer. "She understands how fabric can transform a room."
Smith's product line at Hancock will primarily be for home decorating. She said the collection should give Hancock's customers ideas for apparel, quilting, purse making and other creative projects.
The first Laurie Smith products will be available in Hancock Fabrics stores nationwide in the first quarter of 2005, joining the Martha Pullen Collection.
Celebrity Branding at NY Home Fashions Market